Why Build Amender and the Server/Client Approach

In this episode of WP Builds, Nathan Wrigley welcomes back Sebastian Webb to discuss his new WordPress product, Amender. Sebastian explains how Amender lets users visually and non-destructively edit any content or styling on WordPress sites, regardless of which builder or theme created it, using both an intuitive interface and AI-assisted commands. The conversation covers Amender’s technical approach, AI integration, unique licensing model, ideal use cases, and practical examples. Amender is positioned as a flexible amendment tool, not a full page builder, and offers a generous, security-focused pricing structure.