AI as an Optional but Central Feature

In this episode of WP Builds, Nathan Wrigley welcomes back Sebastian Webb to discuss his new WordPress product, Amender. Sebastian explains how Amender lets users visually and non-destructively edit any content or styling on WordPress sites, regardless of which builder or theme created it, using both an intuitive interface and AI-assisted commands. The conversation covers Amender’s technical approach, AI integration, unique licensing model, ideal use cases, and practical examples. Amender is positioned as a flexible amendment tool, not a full page builder, and offers a generous, security-focused pricing structure.