Outbound Squad [Playbook] Cold Email: A repeatable framework for double-digit reply rates (backed by science)
16 snips
Feb 11, 2025 Danielle Holmes, Enterprise Sales Development Manager at ZoomInfo, and Kevin Papili, Senior Sales Development Manager at ZoomInfo, share their expertise on mastering cold email strategies. They discuss overcoming the common 1% reply rate and the role AI plays in email outreach. Key insights include the importance of mobile optimization, crafting compelling subject lines, and prioritizing recipient needs. They also provide actionable tips for creating engaging, personalized emails that resonate with busy executives, making cold outreach more effective.
AI Snips
Chapters
Transcript
Episode notes
Low Reply Rates
- Cold emails have a low average reply rate of 1%.
- Increased email volume and sales automation tools contribute to this low rate.
Voicemail Strategy
- Double your email reply rate by leaving voicemails in your sequence.
- Point prospects to the email in your voicemail, highlighting the subject line.
Cognitive Load
- Cognitive load theory is crucial for email; minimize the effort required by the recipient.
- Services like Netflix reduce cognitive load with recommendations.