Outbound Squad
[Playbook] Cold Email: A repeatable framework for double-digit reply rates (backed by science)
Feb 11, 2025
Danielle Holmes, Enterprise Sales Development Manager at ZoomInfo, and Kevin Papili, Senior Sales Development Manager at ZoomInfo, share their expertise on mastering cold email strategies. They discuss overcoming the common 1% reply rate and the role AI plays in email outreach. Key insights include the importance of mobile optimization, crafting compelling subject lines, and prioritizing recipient needs. They also provide actionable tips for creating engaging, personalized emails that resonate with busy executives, making cold outreach more effective.
58:42
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Quick takeaways
- Successful cold emails must be concise and tailored, capturing attention within nine seconds while avoiding generic sales pitch features.
- Optimizing emails for mobile devices by using a clear format and short paragraphs significantly improves readability and engagement rates.
Deep dives
The Challenge of Cold Email
Cold emailing faces significant challenges due to the overwhelming volume of emails in recipients' inboxes. On average, individuals receive approximately 120 emails daily, leading to cognitive overload, making it difficult for sales emails to stand out. A notable statistic reveals that while prospects might spend about nine seconds reading an email, this limited attention span necessitates clear and concise messaging. As such, successful cold emails require a tailored approach that captures attention quickly and avoids conventional features that make emails appear like generic sales pitches.
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