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Kevin Papili

Senior Sales Development Manager at ZoomInfo, contributing expertise on cold email optimization and improving reply rates.

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Feb 11, 2025 • 59min

[Playbook] Cold Email: A repeatable framework for double-digit reply rates (backed by science)

Danielle Holmes, Enterprise Sales Development Manager at ZoomInfo, and Kevin Papili, Senior Sales Development Manager at ZoomInfo, share their expertise on mastering cold email strategies. They discuss overcoming the common 1% reply rate and the role AI plays in email outreach. Key insights include the importance of mobile optimization, crafting compelling subject lines, and prioritizing recipient needs. They also provide actionable tips for creating engaging, personalized emails that resonate with busy executives, making cold outreach more effective.