MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something”

Discover the creative chaos of MSCHF with Kevin Wiesner and Lukas Bentel, who discuss their bold projects like the Big Red Boots and the Tax Heaven dating simulator. They emphasize the importance of authenticity over fleeting virality in marketing and dissect the role of antagonism in art. The conversation humorously critiques golf's cultural symbolism while reflecting on the complexities of creativity in today's world. They also delve into the ethical aspects of an AI project and share insights on future trends.