Day One FM
MSCHF’s Kevin Wiesner and Lukas Bentel: “Always punch something”
Mar 18, 2025
Discover the creative chaos of MSCHF with Kevin Wiesner and Lukas Bentel, who discuss their bold projects like the Big Red Boots and the Tax Heaven dating simulator. They emphasize the importance of authenticity over fleeting virality in marketing and dissect the role of antagonism in art. The conversation humorously critiques golf's cultural symbolism while reflecting on the complexities of creativity in today's world. They also delve into the ethical aspects of an AI project and share insights on future trends.
43:54
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Quick takeaways
- MSCHF's work blurs the lines between marketing and art, engaging broader audiences through accessible language and innovative projects.
- The collective emphasizes adaptability in creative practices, allowing flexibility to lead to more impactful and thoughtful artistic outcomes.
Deep dives
Understanding the Mischief Collective
Mischief is described as an art collective that began with five members and has since expanded to about 25 people. Their creative projects, ranging from unique merchandise to thought-provoking artworks, often blur the lines between marketing and art. The collective emphasizes a departure from traditional artistic spaces, seeking to engage wider audiences through accessible language and platforms. They view marketing tools as powerful means to amplify their art's reach, aiming for broader cultural conversations.
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