Marketing Masterclass: How to Build a Billion-Dollar Brand | Harsh Pamnani | FO450 | Raj Shamani

Dec 25, 2025

Harsh Pamnani, a bestselling author and brand storyteller, delves into the nuances of branding and marketing. He discusses the importance of niche selection for creators and shares insights on India's iconic brands like Amul and Parle. Harsh emphasizes category creation, using the example of Epigamia in yogurt. He explores quick commerce dynamics in India, contrasting Zepto and Blinkit, while also addressing brand-building essentials and naming strategies. Tune in for a wealth of strategies on how to develop memorable brands!

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ANECDOTE

Bhuvan Bam's 19-Character Breakthrough

Bhuvan Bam differentiated in a crowded comedy space by creating 19 characters and using simple production.
Harsh uses this story to show that deep passion and unique format can create a new market for a creator.

ADVICE

Practice, Persist, And Protect Your Health

Start with zero followers, practice relentlessly, and persist through the 'caterpillar' learning stage.
Track formats that work, protect your health, and play a long-term (10–20 year) game.

INSIGHT

Umbrella Brands Multiply Trust

A single umbrella brand can transfer trust across related categories and simplify expansion.
Amul used a mascot and umbrella strategy to build trust and apply it across multiple food categories.

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