Marketing Masterclass: How to Build a Billion-Dollar Brand | Harsh Pamnani | FO450 | Raj Shamani
Raj Shamani's Figuring Out
When to use sub-brands
Harsh explains category fit, dilution risk and when to create new names versus leveraging parent equity.
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📺 Watch Figuring Out episodes on YouTube: https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ
(00:00) - Intro
(02:57) - How can someone become a creator?
(04:50) - How to choose a niche
(11:12) - India’s most iconic brand
(13:53) - How Indian brands and MNCs operate
(18:24) - New brands in Amul’s category
(26:08) - Important business lesson
(28:27) - Other iconic Indian brands
(32:40) - Brand case study
(39:11) - Modern brands
(43:25) - Quick commerce
(45:51) - Zomato vs Swiggy
(49:36) - Ola vs Uber
(57:29) - 7 important points for brand building
(01:00:33) - Naming the brand strategy
(01:04:00) - BookMyShow’s story
(01:05:50) - Best brand name
(01:10:02) - BTS
(01:10:31) - Outro
In today’s episode, we have Harsh Pamnani, bestselling author and brand storyteller. He breaks down what it really takes to become a creator in today’s economy. We talk about how to find your niche and how the right mindset and process help creators think differently and build long-term relevance.
In the last segment we get into quick commerce, variety-led brand thinking, variety-led brand thinking, and how functional and emotional benefits shape consumer choice. Using modern brands like Zepto, Blinkit, Ola, and Uber as real-world examples, Harsh explains how brands position themselves differently while solving the same problem. From choosing the right brand name to understanding distribution, insight-led marketing, and consumer psychology, this episode covers everything you need to know to build a brand end-to-end.
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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