McCall Jones Teaches The Secret ‘Give a Mouse a Cookie’ Offer Framework | #Sales - Ep. 97

Dec 17, 2025

In this discussion, McCall Jones, a presentation and sales coach, shares insights on the art of crafting irresistible offers using the 'If You Give a Mouse a Cookie' framework. He explains how many entrepreneurs undermine their sales potential by mishandling their offers. McCall reveals the importance of creating sequential solutions to customer pain points and emphasizes the technique of 'Timeline-ify' for emotional engagement. He also discusses how to authentically present authority using charisma hacking, ultimately guiding customers from their struggles to desired transformations.

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ANECDOTE

Webinar Tweak Doubled Their Close Rates

Kristen and Sylvia tweaked their webinar presentation and jumped to 20% close rate in one run.
The improvements also increased upsells and full payments, turning their webinar evergreen and award-winning.

ADVICE

Build Offers By Solving The Sequential Problems

Build your offer by solving every problem between the customer's current pain and desired result.
For each problem add a specific solution component instead of randomly bundling unrelated items.

INSIGHT

Value Alone Doesn’t Make A Coherent Offer

Adding valuable but unrelated items makes your offer look like a yard sale and reduces sales.
Customers pay far more for clear results than for a pile of mixed products.

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Most entrepreneurs fail at the exact moment they should be making the most money. They teach, they inspire, they deliver value, but when it is time to present the offer, everything falls apart. In this episode of The Russell Brunson Show, I share one of the most powerful Funnel Hacking Live presentations we have ever had. McCall Jones takes the beloved children’s book If You Give a Mouse a Cookie and reveals the hidden structure inside it that makes it the perfect framework for building irresistible offers. Once you see how it works, you will never build your offers the same way again.

Key Highlights:

◼️Why most entrepreneurs unintentionally sabotage their offers by bundling random products together instead of solving a customer’s sequential problems

◼️The Mouse a Cookie method for creating an offer path that moves someone from their pain to their desired result

◼️How to build an offer even when you cannot personally solve every problem by partnering strategically instead of ignoring what your customers need

◼️The ‘Timeline-ify’ technique for presenting your offer in a way that keeps customers emotionally in motion instead of overwhelmed

◼️The Charisma Hacking framework for communicating pain and authority in the style that matches who you naturally are, so your pitch feels authentic and converts higher

McCall’s presentation is a reminder that selling is not about hype or pressure. It is about understanding the real problems someone faces and guiding them from one solved step to the next until they reach their goal.

When you use the Mouse a Cookie method, timeline your offer the right way, and communicate with the charisma style that fits you, your offer becomes the clear path to transformation instead of a collection of items. This is why her students win, and it is why this framework has become one of the most important updates to how I teach offers today!

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

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