The Customer Success Playbook
Customer Success Playbook S3 E32 - Gilad Shriki - FunnelStory Customer Interview Big Question
Mar 19, 2025
Gilad Shriki from The Scope shares insights on how FunnelStory is revolutionizing customer success operations with its automation-first approach. He discusses seamless integration with platforms like BigQuery and HubSpot, ensuring data privacy while optimizing customer data management. Gilad highlights the benefits of AI-driven automation in enhancing customer sentiment analysis and churn prediction. He also evaluates how FunnelStory can scale for businesses up to $500M in revenue, making it a compelling solution for companies looking to enhance their customer success strategies.
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Quick takeaways
- FunnelStory's seamless integration with platforms like BigQuery and HubSpot ensures robust data privacy while enabling comprehensive data analysis.
- The emphasis on automation in FunnelStory allows customer success teams to enhance proactive engagement by leveraging AI-driven insights before human interaction.
Deep dives
Integration and Data Privacy
The podcast emphasizes the integration of Funnel Story with an anonymization platform to safeguard customer data privacy. By extracting anonymized data from their main service and storing it in BigQuery, the team ensures that personally identifiable information is protected. The integration allows for comprehensive data analysis while maintaining customer confidentiality, streamlining the process between Funnel Story and their existing systems like HubSpot. This robust approach not only enhances privacy but also simplifies how data is exposed and served to different applications.
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