Dan Kennedy's Magnetic Marketing Podcast 14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)
Dec 19, 2025
Discover the critical importance of retaining customers and the high cost of churn. Learn the six main reasons why customers leave, with forgetfulness topping the list. Find out how to create a superior product that stands out and build relationships that deter price competition. Explore the advantages of referrals over cold advertising and prioritize acquisition sources for better loyalty. Learn about the necessity of onboarding, making results obvious, and keeping customers highly engaged to build lasting relationships.
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Retention Gains Value As Acquisition Costs Rise
- Acquiring new customers is getting harder and more expensive while existing customers become more valuable.
- Retaining customers improves net profit and business equity, especially under economic pressure.
Don't Compete Only On Price
- Do not obsess over being the lowest price provider; price is only one reason customers leave.
- Focus on creating value and experiences that substantiate your price instead of competing on price alone.
Use Surveys And USP To Overdeliver
- Do survey customers, employees, and study competitors to identify gaps you can own.
- Build a USP and over-deliver to make price less relevant to loyal customers.