RevOps Lab

#68 Turning GTM data into insights - with Dan Schonfeld, VP, RevOps at Glia

Feb 17, 2025

Dan Schonfeld, VP of Revenue Operations at Glia, dives into the transformative power of go-to-market data. He emphasizes the art of data storytelling to make analytics truly actionable. Listeners will learn about balancing strategic and operational analytics, as well as best practices for impactful Quarterly Business Reviews. Dan discusses how to effectively communicate insights to executives and explores the real vs. hype aspects of AI in analytics. His insights help build a strong, data-driven culture in revenue operations.

43:00

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Episode guests

Dan Schonfeld

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Episode notes

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Quick takeaways

Data storytelling is crucial for RevOps leaders to transform analytics into actionable insights that drive executive decision-making.

Balancing operational efficiency with strategic insights is essential for RevOps teams to effectively communicate data implications and guide business strategies.

Deep dives

The Role of Revenue Operations in Data-Driven Decision Making

Revenue operations (RevOps) leaders emphasize the necessity of leveraging data for effective decision-making across organizations. Access to relevant analytics is critical, as it enables leaders to diagnose problems accurately and take appropriate actions. By understanding what is happening under the hood of the business, companies can orient their focus on key issues and improve their operational efficacy. This demonstrates that while organizations may claim to be data-driven, the execution and interpretation of these analytics can vary significantly.

Intro

2min

Harnessing Go-To-Market Analytics

17min

Balancing Strategy and Execution in Revenue Operations

4min

Navigating Leadership Dynamics and Analytics Tools in QBRs

6min

Navigating AI and Data in Business Planning

12min

The Power of Transparency in Business Leadership

2min

Danny Schonfeld, VP of Revenue Operations at GLIA, joins the podcast to break down how RevOps leaders can turn raw data into strategic narratives that drive executive decision-making. From QBRs to long-term planning, Danny shares his insights on making analytics actionable, building a strong data-driven culture, and ensuring that RevOps is seen as a strategic function rather than just a reporting team.

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