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17min chapter
#68 Turning GTM data into insights - with Dan Schonfeld, VP, RevOps at Glia
RevOps Lab
Harnessing Go-To-Market Analytics
This chapter explores the critical role of go-to-market analytics in enhancing leadership decision-making and operational efficiency. It emphasizes the importance of effective data-driven storytelling within RevOps, outlining best practices for conducting impactful Quarterly Business Reviews (QBRs). The discussion also highlights the need for alignment across departments, ensuring that data insights are translated into actionable narratives that drive strategic decisions.
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