The Prof G Pod with Scott Galloway The $160 Billion Video Game Industry Explained
19 snips
Nov 19, 2020 
Joost van Dreunen, a professor at NYU's Stern School of Business and author of 'One Up,' dives into the booming $160 billion video game industry. He discusses key trends like the rise of mobile gaming and live streaming, along with the increasing influence of Asian markets. Joost highlights how big tech is reshaping the landscape and reveals the opportunities for user-generated content and advertising. His insights into the changing dynamics among major players provide a compelling look at where the gaming world is headed.
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Video Game Industry Growth
- The video game industry has transitioned from the fringes of entertainment to the mainstream.
- It's now a $160 billion industry, larger than cable TV and on par with the global sports business.
Video Game Industry Underexposure
- Despite its size, the video game industry receives less media attention than it deserves.
- At $160 billion, it surpasses the domestic box office and even cable television.
Shifting Power Dynamics in Video Games
- The video game industry's structure involves publishers, platform holders (Nintendo, Sony, Microsoft), and retailers.
- Digitalization has shifted power towards digital distributors like Apple and Steam, who take a 30% cut.
