The $160 Billion Video Game Industry Explained
The Prof G Pod with Scott Galloway
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The Transformative Rise of the Video Game Industry
This chapter explores the evolution of the video game industry from niche entertainment to a dominant market worth $160 billion. It highlights the shift from traditional sales models to service-oriented approaches driven by digitalization, particularly the rise of mobile gaming. Furthermore, it examines the changing power dynamics among major players, including big tech's influence and the challenges faced by legacy publishers in adapting to new trends.
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