The Evolution of Experiential Retail and Its Marketing Power

Joost van Dreunen joins Scott to give the lowdown on the video game industry. We hear about the trends, the major players, and predictions around live streaming, user-generated content, advertisers entering the space, Big Tech’s role, and Asia’s influence on the global games’ economy. Joost teaches at NYU’s Stern School of Business and his book, One Up: Creativity, Competition, and the Global Business of Video Games, is out now. Follow Joost on Twitter, @joosterizer. (18:00)

Scott opens with his thoughts on Airbnb’s IPO, Disney’s earnings, and Netflix testing out a linear channel in France. 

This week’s Office Hours: why Amazon gets hit with antitrust before other big retailers, the value of experiential retail, and who should fix remote learning. (46:00)

Related Links: 

Read: AirbnBaller

Watch: Airbnb: A $100 Billion Story 

Have a question for Prof G? Email a voice recording to officehours@section4.com.

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