The GaryVee Audio Experience The Exact Blueprint for Scaling Your Personal Brand, Growing Your Business, and the 500 Posts Rule
74 snips
Oct 9, 2025 
Elizabeth Simon, co-founder of a family goat farm specializing in premium goat milk products, joins the discussion to reveal innovative ways to build a brand. They dive into leveraging community for sustainable revenue, sharing how livestock livestreaming boosted customer engagement. Elizabeth emphasizes the importance of pre-sales and focusing on core products. The conversation shifts to the power of TikTok; posting frequency is key for growth. Join them as they map out actionable strategies for scaling businesses with creativity and authenticity.
AI Snips
Chapters
Transcript
Episode notes
Commit To High-Frequency TikTok Posting
- Post to TikTok three times a day to maximize organic reach and find what resonates quickly.
- Treat early posting as experiments; expect many misses before hits and keep creating consistently.
Build Personal Brand Without Employer References
- Build a personal brand on TikTok without naming your employer to avoid NDA conflicts.
- Use interest-based content (finance tips, coaching) to grow while employed at a restrictive company.
Let Your North Star Dictate Strategy
- Decide your north star: if you plan to keep the business long-term, prioritize sustainable growth over short-term sale optimization.
- Balance branding and sales based on your exit timeline and personal goals.