Elizabeth Simon

Aaron and Elizabeth Simon, co-owners of a goat farm and e-commerce business, delve into TikTok's potential for boosting their goat milk soap venture. They discuss the importance of regular posting and authenticity in content creation. The conversation touches on balancing branding with growth, managing quality while delegating tasks, and innovative funding strategies to maintain control. They also share insights on using live streaming to connect with audiences and transform their passion project into a thriving business, emphasizing financial literacy and community building.

Elizabeth Simon, a goat farmer and e-commerce entrepreneur, shares insights on leveraging TikTok for business growth. She emphasizes the importance of consistent content creation and storytelling to engage audiences. Elizabeth discusses the challenges of balancing a side hustle with a full-time job and highlights innovative strategies for branding and community engagement. The duo explores lessons on financial management and navigating market dynamics, making it clear that authenticity and creativity are key to side hustle success.