Masters of Scale
Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman
Apr 18, 2024
In this discussion with Alex Kurtzman, the executive producer behind Paramount's Star Trek franchise, insights into the streaming wars unfold. Kurtzman shares how Star Trek is adapting to compete with giants like Netflix and Disney+, emphasizing the importance of engaging devoted fans while attracting new viewers. He reveals behind-the-scenes secrets and the delicate balance between creativity and strategy in the franchise’s evolution. Kurtzman also highlights how optimism and diverse storytelling can keep a legendary brand thriving amid industry change.
28:19
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Quick takeaways
- Streaming wars disrupt Hollywood with Netflix and Disney+ dominance.
- Paramount+ invests in quality storytelling for Star Trek's sustainable evolution.
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