Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman
Apr 18, 2024
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In this discussion with Alex Kurtzman, the executive producer behind Paramount's Star Trek franchise, insights into the streaming wars unfold. Kurtzman shares how Star Trek is adapting to compete with giants like Netflix and Disney+, emphasizing the importance of engaging devoted fans while attracting new viewers. He reveals behind-the-scenes secrets and the delicate balance between creativity and strategy in the franchise’s evolution. Kurtzman also highlights how optimism and diverse storytelling can keep a legendary brand thriving amid industry change.
Streaming wars disrupt Hollywood with Netflix and Disney+ dominance.
Paramount+ invests in quality storytelling for Star Trek's sustainable evolution.
Deep dives
Impact of AI Innovations on Research
Researchers like Tucker Lagersky face challenges in navigating the oversaturated AI market. However, tools like Grammarly provide significant benefits by making document preparation more efficient. Discoveries like Grammarly users spending 66% less time on editing highlight the time-saving advantages critical in research environments.
Grammarly's Commitment to Responsible AI
Grammarly's longevity of 14 years solidifies its dedication to privacy and data security. Tucker Lagersky highlights Grammarly's steadfast commitment to never selling user data, a vital aspect in a world where data protection is paramount. Grammarly's trusted reputation attracts over 70,000 teams seeking efficient and secure data analytics solutions.
Influence of Hollywood Content on Society
Alex Kurtzman, the mastermind behind Star Trek, delves into Hollywood's impact as a reflective mirror of societal moments. He explains how movies and TV serve as vessels for catharsis, offering deeper insights into real-world experiences. Kurtzman's strategic role in Paramount Plus emphasizes the importance of understanding and influencing audience perceptions.
Maintaining Brand Freshness in Competitive Streaming Landscape
As Alex Kurtzman strategizes Paramount Plus's future amid streaming rivalries, quality and unique storytelling take precedence over quantity. Learning from strikes-induced disruptions, Kurtzman prioritizes brand integrity and balance between core fan satisfaction and attracting new audiences. By advocating for bold creative risks while respecting franchise heritage, Kurtzman steers Star Trek's sustainable evolution in a changing entertainment industry.
The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.