Masters of Scale Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman
Apr 18, 2024
In this discussion with Alex Kurtzman, the executive producer behind Paramount's Star Trek franchise, insights into the streaming wars unfold. Kurtzman shares how Star Trek is adapting to compete with giants like Netflix and Disney+, emphasizing the importance of engaging devoted fans while attracting new viewers. He reveals behind-the-scenes secrets and the delicate balance between creativity and strategy in the franchise’s evolution. Kurtzman also highlights how optimism and diverse storytelling can keep a legendary brand thriving amid industry change.
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Star Trek 2009 Success
- The 2009 Star Trek film exceeded box office expectations, earning around $80 million.
- This success was attributed to a renewed interest in the franchise due to the film's different approach.
Understanding Star Trek Fandom
- The Star Trek fanbase is diverse, not monolithic.
- No single entity "owns" Star Trek; it belongs to Gene Roddenberry and the fans.
Value Core Fans
- Never take your core audience for granted; listen to them.
- New fans are gained by first pleasing the core fans.