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Masters of Scale
Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman
Apr 18, 2024
Executive Producer Alex Kurtzman discusses turning Star Trek into a defining franchise amidst the streaming wars. He shares insights on branding, engaging fan communities, and the future of streaming. Kurtzman also reveals behind the scenes stories of Star Trek past, present, and future, highlighting the importance of adapting to fan feedback and taking bold business risks.
28:19
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Quick takeaways
- Streaming wars disrupt Hollywood with Netflix and Disney+ dominance.
- Paramount+ invests in quality storytelling for Star Trek's sustainable evolution.
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