11min chapter

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Rapid Response: How Star Trek prospers against Netflix and Disney+, w/Executive Producer Alex Kurtzman

Masters of Scale

CHAPTER

Balancing Creativity and Strategy in Star Trek

This chapter delves into the relationship between creativity and business strategy in the Star Trek franchise, highlighting the production team's navigation of streaming competition. It emphasizes the importance of unique showrunner visions while managing external pressures, and discusses the franchise's evolution and relevance in the changing landscape of streaming services.

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