The UX Level-Up

Episode 002 - Get Your Hands Dirty With the ORCA Process

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Oct 8, 2020
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INSIGHT

Nouns First

  • OOUX prioritizes nouns (objects) over verbs in design.
  • This aligns with how people think, making digital systems more intuitive.
INSIGHT

Nouns vs. Verbs

  • Verbs require nouns for context, while nouns evoke clearer mental images.
  • "Eat" is ambiguous, but "shark" is instantly understood.
ADVICE

Mirror Real-World

  • Design digital systems that mirror users' real-world mental models of objects.
  • Make these objects recognizable, familiar, and easy to interact with.
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