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Episode 002 - Get Your Hands Dirty With the ORCA Process

The UX Level-Up

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What Does a Call to Action Really Mean?

The Humane Society app is designed to help people find and adopt animals. It has a number of new features, including an add-to-your- location function that allows users to narrow their search by six thumbs or fingers. Designers are constantly thinking about what the user will see when they click on one of these CTA buttons. They also need to make sure it's clear how each call to action works.

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