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The Home Service Expert Podcast
How To Differentiate Your Home Service Company In A Saturated Market
Oct 13, 2023
Wade Langston Swikle, founder and CEO of 2 College Brothers Moving, Storage and Franchising, talks about the moving industry, upselling practices, franchising, and market seasonality. They also discuss the importance of continuous learning, creating raving fans, maintaining professionalism and hygiene for movers, treating employees and customers well, strategic partnerships, aligning with influencers, marketing strategies, and the importance of dedication and perseverance.
01:02:38
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Quick takeaways
- Consistently marketing throughout the year allows the business to grow and maintain a strong presence in a saturated market.
- Implementing upselling and cross-selling opportunities, such as branded boxes and additional services, can generate extra revenue and improve customer satisfaction in the moving industry.
Deep dives
Seasonal Marketing Opportunities
The podcast episode discusses the importance of increasing marketing efforts during the off-season when many companies cut costs. This presents an opportunity to gain market share and attract customers while competitors slow down. By keeping marketing strategies active throughout the year, the business can continuously grow, hire new employees, and maintain a strong presence in the market.
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Discover
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