The Home Service Expert Podcast How To Differentiate Your Home Service Company In A Saturated Market
Oct 13, 2023
Wade Langston Swikle, founder and CEO of 2 College Brothers Moving, Storage and Franchising, talks about the moving industry, upselling practices, franchising, and market seasonality. They also discuss the importance of continuous learning, creating raving fans, maintaining professionalism and hygiene for movers, treating employees and customers well, strategic partnerships, aligning with influencers, marketing strategies, and the importance of dedication and perseverance.
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Off-Season Marketing and Hiring
- Increase marketing during the off-season when competitors cut back to gain market share.
- Continuously hire and replace your weakest links to maintain a competitive edge and keep your team motivated.
Humble Beginnings and Acquisition
- Wade Langston Swikle started his moving company with $600 and a pickup truck while in college, responding to Craigslist ads.
- He later acquired a competitor, 'Two College Brothers', and consolidated the brand.
Early Mentorship and Knowing Your Numbers
- Seek out mentorship early in your entrepreneurial journey.
- Understand your business numbers and track your marketing expenses diligently.