How To Differentiate Your Home Service Company In A Saturated Market
The Home Service Expert Podcast
Strategies for Marketing in a Seasonal Service Industry
The chapter discusses different strategies for marketing and staying busy in a seasonal service industry like moving. They talk about using influencer marketing and finding the right target audience for promotions. They also mention the importance of knowing your numbers and setting up financial projections for the off season. Additionally, they discuss their marketing strategies, such as using tracking numbers, direct mail, and door knocking. The chapter concludes with the importance of keeping marketing efforts high during the off season to gain market share.
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