
Swisspreneur Show
EP #400 - Pascal Bieri: Catching Up with Planted’s Incredible Growth Journey
May 8, 2024
Pascal Bieri, Co-founder of Planted, discusses tackling the food industry, ensuring quality suppliers, high shelf life, markets expansion, and small pivots. From destroying land for livestock to greenhouse gas emissions.
46:30
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Quick takeaways
- Planted focuses on natural ingredients to create high-quality plant-based products, prioritizing sustainability and taste.
- Planted's success lies in adaptability to diverse markets, collaborating with local partners to meet regional preferences and navigate cultural nuances.
Deep dives
Pascal Berry's Journey into the Food Industry and the Birth of Planted
Pascal Berry, the co-founder of Planted, shares how his interest in the food industry began during his studies. Starting in the food industry at Me Grow, he encountered challenges that led him to envision a better, more efficient protein source. With a background in the food industry, experiences in the US, and a passion for addressing planetary challenges, the idea for Planted emerged as a solution to the inefficiencies in the protein industry.
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