The MAFFEO DRINKS Podcast 045 | Drink Photography: the power of hospitality as a service | Part 2/2 with Francesco Sapienza (NYC, USA)
Jan 30, 2024
Francesco Sapienza, a talented food photographer based in NYC, shares valuable insights into drinks photography and the fast-paced hospitality industry. He discusses the art of capturing enticing images in dim light and emphasizes the importance of teamwork and communication. Sapienza reveals how relatable visuals can resonate better with consumers than overly aspirational shots. He also highlights the role of education in enhancing brand connection and consumer loyalty, showcasing how storytelling elevates drink culture.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
The Art and Challenges of Restaurant Photography
02:01 • 14min
Capturing Drink Culture: The Art of Visual Storytelling
16:25 • 16min
Reframing Drink Photography
32:40 • 12min
Demand Creation Through Education
44:51 • 5min
The Power of Continuous Education
49:46 • 4min
Revelations Through Conversation: Understanding 'Target Occasion'
54:00 • 3min