045 | Drink Photography: the power of hospitality as a service | Part 2/2 with Francesco Sapienza (NYC, USA)
The MAFFEO DRINKS Podcast
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Reframing Drink Photography
This chapter tackles common misconceptions about photography in the hospitality industry, emphasizing that skills and practice outweigh expensive equipment. It highlights the importance of relatable visuals in drink photography, advocating for a shift from aspirational imagery to everyday settings that resonate with consumers. The conversation also explores the evolving branding strategies for luxury beverages, illustrating how accessibility can create genuine connections with audiences.
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