The MAFFEO DRINKS Podcast
093 | Cracking Distribution, Bottom-Up in Dubai and The Gulf | Sophie Cookson | Craft & Culture UAE
Mar 3, 2025
In this engaging discussion, Sophie Cookson, a seasoned liquor industry expert and founder of Craft & Culture UAE, dives into the nuances of the Middle Eastern market. She highlights the transformative landscape in Dubai and the critical role of duty-free in brand marketing. Sophie shares strategies for small brands facing challenges and opportunities, emphasizing the importance of local presence and community support. Tune in for insights on navigating regulations and empowering bartenders, all while exploring the dynamic liquor scene of the Gulf region.
37:44
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Quick takeaways
- The evolving liquor landscape in the Middle East requires small brands to devise regional strategies and establish local support to succeed.
- Dubai's duty-free market provides a significant platform for brands to market their products and reach a diverse audience effectively.
Deep dives
Exploring the Craft Beverage Landscape in Dubai
The craft beverage scene in Dubai is witnessing a surge in interest, particularly for small to medium-sized brands. This development is spurred by a noticeable gap in infrastructure that typically supports larger liquor companies, leaving smaller brands struggling to find their footing. There is a growing demand from consumers for diverse, unique drinking experiences, which larger brands often do not fulfill. To address this need, initiatives like Craft&Culture are stepping in to provide representation and support for these smaller brands, enabling them to thrive in a competitive market.
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