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Sophie Cookson

Seasoned expert in the liquor industry with over a decade of experience in Dubai and the UAE. Founder of Craft & Culture UAE, supporting small and medium-sized brands in the Middle East.

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Mar 3, 2025 • 38min

093 | Cracking Distribution, Bottom-Up in Dubai and The Gulf | Sophie Cookson | Craft & Culture UAE

In this engaging discussion, Sophie Cookson, a seasoned liquor industry expert and founder of Craft & Culture UAE, dives into the nuances of the Middle Eastern market. She highlights the transformative landscape in Dubai and the critical role of duty-free in brand marketing. Sophie shares strategies for small brands facing challenges and opportunities, emphasizing the importance of local presence and community support. Tune in for insights on navigating regulations and empowering bartenders, all while exploring the dynamic liquor scene of the Gulf region.