Sophie Cookson

In this engaging discussion, Sophie Cookson, a seasoned liquor industry expert and founder of Craft & Culture UAE, dives into the nuances of the Middle Eastern market. She highlights the transformative landscape in Dubai and the critical role of duty-free in brand marketing. Sophie shares strategies for small brands facing challenges and opportunities, emphasizing the importance of local presence and community support. Tune in for insights on navigating regulations and empowering bartenders, all while exploring the dynamic liquor scene of the Gulf region.