In Good Company with Nicolai Tangen
Rolls-Royce CEO Tufan Erginbilgic: Transforming an Iconic Brand, Pioneering Energy Transition, and Leading Strategic Initiatives
Oct 9, 2024
Tufan Erginbilgic, CEO of Rolls-Royce and a seasoned leader from BP, discusses his ambitious transformation strategy for the iconic brand. He highlights the need for transparent communication and cultural shifts to drive change. Tufan reveals how Rolls-Royce is navigating the complexities of modern aerospace, including sustainable aviation fuel and advanced technologies. He also shares insights on refining partnerships and emphasizes the importance of continuous learning and meaningful contributions in the corporate world. An engaging look at leadership and innovation!
43:02
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Quick takeaways
- Tufan Erginbilgic emphasizes the importance of cultural change and clear communication within Rolls-Royce to drive strategic transformation.
- The CEO's strategy focuses on refining contracts and developing sustainable relationships with clients to enhance organizational performance.
Deep dives
Transformational Leadership Approach
The CEO of Rolls Royce emphasizes the critical initial steps he took upon joining the company, referring to the organization as a 'burning platform' to signify the urgency for transformation. He engaged in both external benchmarking and internal assessments before officially starting, demonstrating the importance of understanding the organization's landscape. By involving division leaders in the steering committee early on, he aimed to foster alignment and collaboration, ensuring that all voices were heard in the transformation process. This approach created a foundation for a shared vision, energizing employees and preparing the company for swift action.
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