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Rolls-Royce CEO Tufan Erginbilgic: Transforming an Iconic Brand, Pioneering Energy Transition, and Leading Strategic Initiatives

In Good Company with Nicolai Tangen

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Transformational Strategies in Corporate Partnerships

This chapter explores a company's approach to refining contracts and pricing strategies, emphasizing the shift from vendor to partner in negotiations. It highlights the complexities of engine supply for wide-body planes and the importance of sustainable partnerships that benefit both suppliers and customers. Additionally, the speaker discusses various strategic initiatives aimed at fostering cultural change, enhancing leadership, and improving overall organizational performance.

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