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ManTalks Podcast
How I Built A 7 Figure Business Marketing Only To Men
May 9, 2024
Discover how to build a successful business marketing to men by focusing on solving problems, speaking directly to men, leveraging partnerships, providing value consistently, developing deep competency, and building strong relationships. Explore the power of word-of-mouth marketing and building loyalty within the male demographic.
42:43
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Quick takeaways
- Success in business stems from developing competence and capability, not flaunting material wealth.
- Understanding men's buying behaviors, including extensive research and skepticism towards marketing messages, is crucial for effective marketing strategies.
Deep dives
Developing Competency and Capabilities in Business
The speaker emphasizes the importance of developing competency and capabilities in business rather than focusing on material wealth. He stresses that success is achieved through developing competence and capability in one's work, which leads to true fulfillment. By being exceptional and focusing on competency, success is attained, drawing a clear distinction from flashy displays of wealth.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode