20min chapter

ManTalks Podcast cover image

How I Built A 7 Figure Business Marketing Only To Men

ManTalks Podcast

CHAPTER

Understanding and Marketing to Men

Delving into the importance of competency and capability over material possessions for success, this chapter explores the challenges of marketing to men and their skepticism towards sales tactics. It emphasizes the need to address male perspectives in business strategies, discussing behavioral patterns in purchasing decisions and the phenomenon of 'lurking'. The speaker advocates for speaking directly to men and investing in mentorship to develop necessary skills for successful marketing.

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