#159 Mia Freedman: A candid conversation with the creative force behind Mamamia
Nov 27, 2024
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Mia Freedman, co-founder and Chief Creative Officer of Mamamia, shares her journey in transforming women's media in Australia. She discusses the evolution from magazines to digital platforms and the impactful role of podcasts in politics. The conversation reflects on family dynamics and the joys of parenting, as well as her personal experiences with ADHD. Mia emphasizes the importance of empowering women through media, while touching on topics like resilience and the necessity of adapting to a changing media landscape.
Mia Freedman's journey includes overcoming early challenges in media to co-found Mamamia, now a leading women's media company in Australia.
The podcast highlights how the evolution of women's media has created inclusive platforms that amplify female voices and perspectives.
Freedman discusses the joys and challenges of grandparenting, emphasizing relaxed interactions with grandchildren that foster deeper generational bonds.
Deep dives
Exploring Lash Options
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The Significance of Gift-Giving
The act of giving gifts is portrayed as an expression of feelings and a means to forge deeper connections. It emphasizes that gifts go beyond mere items; they can represent love, care, and appreciation in relationships. Services like 1-800 Flowers simplify the gifting process, helping people navigate important life moments effortlessly. This approach underlines the emotional importance of choosing the right gift to communicate sentiments effectively.
Transformations in Media for Women
The conversation reflects on the evolution of media for women, especially how magazines once dominated the landscape. The speaker reminisces about the role of iconic magazines in teaching women about various aspects of life, from relationships to self-care. However, with the advent of the internet, a shift occurred, and traditional media faced challenges adapting. This evolution led to new platforms that cater to women's interests more inclusively and dynamically.
Navigating Parenting and Grandparenting
The discussion dives into the challenges and joys of both parenting and grandparenting. The speakers share experiences of enjoying time with grandchildren without the pressures of parenting, allowing for more fun and relaxed interactions. This new stage in life presents an opportunity for reflection on past parenting methods and the evolution of family dynamics. The exchange provides insight into the unique relationships and bonds that develop across generations.
The Role of Women in Media Today
The dialogue reveals insights into how women's roles in media have traditionally been undervalued but are now changing. The speaker highlights the importance of creating a space for women's voices, recognizing the necessity of having female perspectives in storytelling. It acknowledges the ongoing challenges women in media face but also celebrates their resilience and influence. This underscores the significant progress made towards ensuring women's experiences and stories are heard.
Building a Successful Media Company
The journey of establishing a media company dedicated to women's content is detailed, emphasizing the importance of addressing women's diverse interests. Starting as a blog, the venture evolved into a fully-fledged media organization, driven by a mission to empower women and provide relatable content. Key decisions included embracing podcasting as a primary focus to engage audiences authentically. The growth and adaptations made along the way highlight the entrepreneurial spirit and dedication necessary for success in a competitive landscape.
Mia Freedman is the co-founder and Chief Creative Officer of Mamamia, Australia’s largest women’s media company. Mamamia engages over 6.5 million women monthly and hosts the world’s largest women’s podcast network, with 173 million listens across 46 shows. Mia is an author of 4 books and was the youngest ever editor of Cosmopolitan magazine at 25-years-old.
We had an open and honest conversation about our experiences of being parents and grandparents, Mia’s early career in media, the journey of building Mamamia, the growing influence of podcasts on political elections, living with ADHD, and much more.
