#159 Mia Freedman: A candid conversation with the creative force behind Mamamia
Straight Talk with Mark Bouris
00:00
Engaging Women: Politics and Media Evolution
This chapter examines the challenges faced by Australian political figures in engaging with women's media platforms, particularly Mamamia, and the implications of outdated attitudes towards women in politics. It discusses the significant purchasing power of women and the evolving communication strategies needed to connect with female audiences effectively. The chapter also highlights the transformative role of blogging and podcasting in amplifying women's voices while navigating the complexities of entrepreneurship in media.
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