How to Fight Back Against Shady Industries with Coulter Lewis
Aug 30, 2023
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Coulter Lewis, CEO and Founder of Sunday, discusses the need for natural solutions in yard care products and the impact of excessive pesticide use. He emphasizes the importance of understanding customer needs, exploring unique solutions, and persevering through challenges as an entrepreneur.
Understanding the customer and their history helps in finding unique solutions in the lawn care industry.
Tailoring the distribution strategy to meet customers' needs and preferences is crucial for success in the industry.
Deep dives
Creating Safer and More Sustainable Yard Care Products
Culture Lewis, the CEO and founder of Sunday, discusses their journey of creating yard care products that are easy to use, safer for family pets and the planet. Sunday aims to revolutionize the lawn care industry by offering natural solutions and a customized approach to yard care. By leveraging science and agronomy, Sunday challenges the outdated practices of using excessive pesticides and synthetic chemicals for lawn maintenance.
Direct-to-Consumer vs. Big Box Retailers in the Lawn Care Industry
Culture Lewis highlights the advantages and considerations of both direct-to-consumer and big box retail strategies in the lawn care industry. Sunday initially launched as a direct-to-consumer brand, offering personalized solutions based on soil tests and weather data. However, retail partnerships with stores like Walmart and Lowe's have allowed Sunday to reach a wider audience and double its customer count. Lewis emphasizes the importance of tailoring the distribution strategy to meet customers' needs and preferences.
The Impact of DIY Lawn Care on the Environment and Wallets
Culture Lewis reveals the significant financial and environmental impact of the DIY lawn and garden industry. With an annual market size of $45 billion, the lawn care industry remains largely unchanged and lacking innovation. Sunday aims to disrupt the market by offering sustainable and effective lawn care solutions. By encouraging consumers to be more mindful of the chemicals they use and offering a customized approach, Sunday appeals to younger, environmentally conscious homeowners who want to make a positive impact on the planet and their wallet.
Coulter Lewis is the CEO and Founder of Sunday, who, after being disappointed with the lack of natural solutions on the market, set out to create yard care products that were easy-to use and safe for family, pets and the planet.
Top 3 Value Bombs
1. Try to understand the customer and the history, hear what's happened and then start to work towards what can we do differently.
2. Know that you're not going to have the answer point right away, but just be willing to explore it, unpack it and give it some time for you to get that clarity.
3. Being willing to just slog forward when things are rough is what it takes especially in the early stages when it's really challenging.
Visit and check out the tech they developed so you can get instant analysis of your yard and try to put together a really good solution for you - Sunday
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