Coulter Lewis, founder of a sustainable lawn care company, discusses creating personalized lawn care plans, launching DTC in the current climate, expanding into new categories, using data to improve products, building businesses with family, building the right team, and navigating regulation and expansion.

Coulter Lewis, CEO and Founder of Sunday, discusses the need for natural solutions in yard care products and the impact of excessive pesticide use. He emphasizes the importance of understanding customer needs, exploring unique solutions, and persevering through challenges as an entrepreneur.