256 - Strategy of Preeminence

In this episode, Jay goes through the process behind his Strategy of Preeminence so that you can apply it to your own business. He explains why it’s all boils down to first prioritizing your client’s success so that your exponential growth can follow.

Jay shares why “show me” will always be more powerful than “tell me”. You’ll learn where businesses commonly get it wrong when it comes to providing true value and how to take a stand to become your client’s biggest advocate.

Listen in to learn your role as a leader and entrepreneur, when to use vulnerability as a powerful catalyst, and simple ways to avoid unnecessary stress in your business so you can grow exponentially with ease.

01:00 - 06:30 - Jay explains when to add value, what “value” even means, where businesses get it wrong, and how to self-assess your business’s ability to provide true value.
06:30 - 13:30 - On filling a void for your client, owning mindshare, being relevant and making others relevant, and falling in love with your client.
13:30 - 19:00 - On understanding dynamics, interactions, being the advocate for your client’s self-interest, and why “show me” is always more powerful than “tell me”.
19:00 - 28:00 - How to get referrals right, follow-up appropriately, avoid unnecessary stress in your business, and impact people through communication.
28:00 - 33:30 - Understanding your role as a leader, how to communicate effectively to your team and clients, and maintaining a passion for who you’re helping.
33:30 - 39:00 - Ways to truly connect with your client, when to soul-search, how to enroll your employees, and when vulnerability acts as a powerful catalyst.