The New Automation Mindset: AI + Automation + Integration
How Sam Sena’s IT Identity Archetypes Will Drive System Adoption
Dec 18, 2024
Sam Sena, a Global Head of Business Systems at BigID and executive PhD researcher at Sorbonne University, shares his expertise on IT identity archetypes and system adoption. He discusses how classifying employees can ease technology transformation fears. The conversation highlights the importance of cultural identity and engaging key influencers, like 'technophiles', to drive acceptance. Sena also emphasizes real-world strategies to customize messaging and training for better alignment between new tech and organizational culture, ensuring a smoother change process.
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Quick takeaways
- Identifying key influencers and leveraging their enthusiasm is crucial for driving technology adoption within organizations.
- Tailoring communication and training based on IT Identity Archetypes enhances engagement and addresses resistance to change effectively.
Deep dives
Key Dimensions of IT System Adoption
Three key dimensions influence an employee's likelihood of adopting a new IT system, all of which are connected to an individual's sense of identity. Firstly, an individual's general attitude towards technology plays a significant role; those who are enthusiastic about tech often embrace new tools more readily. Secondly, a person's openness to change affects their adaptability, as some individuals are naturally inclined to explore new possibilities while others are resistant. The third dimension focuses on the impact of the system on a person's job role, highlighting that those whose tasks heavily involve the new system are likely to have stronger reactions, whether positive or negative, toward adopting it.
