Sam Sena

Sam Sena, a Global Head of Business Systems at BigID and executive PhD researcher at Sorbonne University, shares his expertise on IT identity archetypes and system adoption. He discusses how classifying employees can ease technology transformation fears. The conversation highlights the importance of cultural identity and engaging key influencers, like 'technophiles', to drive acceptance. Sena also emphasizes real-world strategies to customize messaging and training for better alignment between new tech and organizational culture, ensuring a smoother change process.