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Marketecture: Get Smart. Fast.
Episode 66: Politics and AI with Richard Raddon of Zefr
Apr 5, 2024
Richard Raddon from Zefr discusses AI, politics, and misinformation in upcoming elections. They explore challenges within walled gardens, the impact of AI on spreading misinformation, and the role of platforms in combating false narratives. The conversation also touches on brand safety with AI-generated content, challenges in media measurement, and the need for innovative measurement methods to adapt in the industry.
41:33
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Quick takeaways
- Publishers can use attention metrics to enhance ad performance, leading to a shift in the attention economy.
- Fighting misinformation in elections with AI advancements like OpenAI's GPT model remains a significant challenge.
Deep dives
Adelaide Launches New Product for Publishers
Adelaide introduces a new product aimed at publishers, allowing them to utilize attention metrics to manage inventory and enhance ad performance. Leading publishers like the Weather Company and NPR are already leveraging this product, marking a significant shift in the attention economy.
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Discover
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