Episode 66: Politics and AI with Richard Raddon of Zefr

Apr 5, 2024

Richard Raddon from Zefr discusses AI, politics, and misinformation in upcoming elections. They explore challenges within walled gardens, the impact of AI on spreading misinformation, and the role of platforms in combating false narratives. The conversation also touches on brand safety with AI-generated content, challenges in media measurement, and the need for innovative measurement methods to adapt in the industry.

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Introduction

00:00 • 2min

AdTech, Politics, AI, and Misinformation in the Upcoming Election

01:33 • 7min

Exploring Misinformation, Fact-Checking Networks, and AI-Generated Content Detection Challenges

08:14 • 6min

Navigating AI-Generated Content and Brand Safety

14:06 • 25min

Challenges and Innovations in Media Measurement

38:41 • 3min