Episode 66: Politics and AI with Richard Raddon of Zefr
Marketecture: Get Smart. Fast.
00:00
Navigating AI-Generated Content and Brand Safety
The chapter explores the challenges brands face when AI-generated models prompt harmful content associated with their products, leading to discussions on brand safety and legal implications. It discusses the importance of removing bias for accurate information and emphasizes the need for guardrails on platforms to ensure brand safety. The conversation also delves into the complexities of recent ad tech acquisitions and the challenges of merging different advertising aspects.
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