The Business of Fashion Podcast

The Basics, Part 4: How Do You Create Brand Awareness? | BoF Education

Nov 2, 2017
Discover how emerging fashion designers can build brand awareness in a digital-first world. Explore the importance of aligning product, pricing, and promotion strategies. Learn effective ways to engage with customers online and communicate compelling brand narratives. Delve into the marketing mix essentials that ensure your brand resonates with the right audience. Hear about the critical role of digital and social media in boosting visibility and the contributions of creative leadership in maintaining brand cohesion.
Ask episode
Chapters
Transcript
Episode notes