The Basics, Part 4: How Do You Create Brand Awareness? | BoF Education
The Business of Fashion Podcast
00:00
Understanding the Marketing Mix for Fashion Brands
This chapter explores the essential components of the marketing mix, emphasizing the synergy between product placement, promotion, and audience targeting to enhance brand awareness. It highlights the unique contributions of designers and creative directors in maintaining a cohesive brand strategy across multiple platforms and decisions.
Transcript
Play full episode
