013 - The Secret Sauce Behind Truff’s Launch & How To Market Taboo Products.

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels.

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CHAPTERS:

00:00 - Intro & Venice Meetup in February.

02:58 - Anduril made a hype video for a drone, and it's incredible.

09:00 - Why founder-facing companies are king.

11:19 - How Taboo Companies win when paid ads aren't an option.

19:26 - The Halo Effect of Creating your own efficient content.

20:39 - The Secret Sauce behind Truff.

24:46 - The numbers behind the Sauce.

28:04 - How Truff seeds influencers.

37:01 - How to Spy on your Competitors when launching a brand.

42:39 - Alex & Brian's go-to tools for competitive analysis.

44:24 - Brian's Competitive Analysis playbook.