Marketing For Learning®
Ep 89: Creating Demand For Learning: A New Perspective On Marketing For Learning
Jul 5, 2024
Join Han, an expert in demand generation and marketing for learning, as she shares insights from a thought-provoking client conversation. She explores the concept of demand generation and its significance for learning and development professionals. Han emphasizes understanding audience motivations to enhance engagement and align marketing strategies with business goals. Tune in for a fresh perspective on how to effectively promote learning solutions and create lasting demand!
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Quick takeaways
- Effective demand generation raises awareness about learning solutions and highlights their value to engage potential learners more effectively.
- Transforming traditional marketing approaches by addressing intrinsic motivations encourages individuals to see learning as an engaging choice rather than a mandatory task.
Deep dives
Understanding Demand Generation in Learning
Demand generation refers to the process of increasing awareness and desire for a product or service, particularly in the context of learning and development. It is essential for engaging audiences who may not even recognize that they have a need for learning solutions. For example, many organizations face challenges in marketing their learning offerings, leading to low engagement rates. By effectively implementing demand generation strategies, marketers can highlight the value of their learning products, making potential learners aware of the solutions available to solve their challenges.
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