HBR IdeaCast AB InBev CEO on Adapting in the Face of Crisis
Jun 30, 2020
Carlos Brito, the CEO of Anheuser-Busch InBev since 2008, shares insights on leading a global brewing giant through unprecedented challenges. He discusses how the pandemic forced rapid shifts in operations and consumer behavior, highlighting the importance of adaptability. Brito emphasizes empowering employees to pivot quickly while maintaining corporate responsibility. He reflects on lessons learned from markets like China, focusing on e-commerce and community support as key to navigating the crisis and positioning the company for a sustainable future.
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Early COVID-19 Experience in China
- In January 2020, Carlos Brito visited five Chinese cities.
- Ten days later, COVID-19 lockdowns began, impacting AB InBev's operations.
Shift in Consumer Behavior
- Consumers shifted to e-commerce and contactless delivery during lockdowns.
- In-home consumption increased, leading to a demand for larger product packs.
Building an Agile Culture
- Build a strong company culture focused on ownership and adaptability.
- Empower employees to act quickly and respond to changing consumer needs.