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AB InBev CEO on Adapting in the Face of Crisis

HBR IdeaCast

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Brewery Resilience During COVID-19

This chapter explores how a leading brewing company adapted to early challenges of the COVID-19 pandemic, particularly in China, by observing shifts in consumer behavior like increased e-commerce and at-home consumption. It highlights the company's operational changes to meet these trends, its commitment to employee safety, and its strategic focus on long-term recovery and sustainability. Through prioritizing community support and fostering a unified company culture, the organization successfully navigated the crisis while reinforcing its corporate responsibility.

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