10/10 GTM

People-Centric Strategies to Drive Effectiveness and Impact, with Shannon Hopkins, RVP, Enterprise Account Management at BetterUp

Nov 26, 2024
Shannon Hopkins, RVP of Enterprise Account Management at BetterUp, shares her insights on enhancing team effectiveness and well-being. She discusses strategies for empowering leaders, emphasizing the importance of psychological safety and individualized support. The episode also explores the crucial link between employee well-being and peak performance, highlighting the role of soft skills. Additionally, Shannon addresses the human element in leadership, stressing self-care and open dialogue to foster supportive workplace relationships.
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ADVICE

Invest in People

  • Focus on the people behind the tools and processes, especially frontline managers.
  • They set the tone, cadence, and culture for high performance.
INSIGHT

Frontline Leader Challenges

  • Frontline leaders face high demands and limited training, often coming from top performer roles.
  • Few VPs truly understand the details and daily challenges of frontline leadership.
ANECDOTE

SurveyMonkey CEO's Approach

  • The former CEO of SurveyMonkey prioritized spending time with frontline staff and customers.
  • This approach helped him keep his finger on the pulse of his business.
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