Wisdom Of Wrench Podcast How to Beat the Competition Without Lowering Your Prices
Sep 1, 2025
Unlock the secret to premium pricing with the power of words! Discover how simple language tweaks can elevate your service perception from commodity to luxury. Learn to replace terms like 'salesperson' with 'comfort advisor' and how 'total investment' reshapes client expectations. Explore the impact of calling buyers 'clients' and the magic of value-based naming for packages. Transform your customer interactions and ensure clients see the true value in what you offer, setting yourself apart from the competition.
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Commodity Kills Pricing Power
- If two products are indistinguishable, the buyer chooses by price.
- When decisions default to price, the market treats the offering as a commodity.
Words Create Emotional Reality
- Words shape emotions and create the story people tell themselves.
- Choosing language deliberately changes how clients and teams feel and act.
Dance Lessons Reframed To Avoid Guilt
- Amanda described telling a story that she "forced" her husband into dance lessons and how that creates guilt.
- Changing the story to reflect reality preserves the positive experience and avoids negative actions.
