Are your words accidentally costing you thousands on every job? Discover how to stop competing on price and start selling true value using a secret your competitors don't know.
In episode 32 of the Wisdom of Wrench podcast, hosts Kevin Comerford and Amanda Meyer share simple language tweaks that transform how clients see your services. Learn to move beyond being a commodity and build a brand that commands premium rates. This episode breaks down the specific words and phrases that create a luxury experience, getting clients happily involved and ready to agree to your total investment. Watch now to learn the language that will change your business.
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Chapters:
0:00 Are Your Services Just a Commodity?
1:08 The Secret Language That Sells More
2:44 Are Your Words Losing You Sales?
3:29 How You're Talking Yourself Out of Success
4:46 The #1 Way to Change a Client's Emotion
7:07 Never Say This "F Word" to a Client Again
8:37 Why Your "Luxury" Service Still Feels Cheap
10:00 Stop Selling Ductwork & Start Selling This
11:40 If You Sell This, You Can Only Compete on Price
12:43 The 3 Things Your Competition Talks About (That You Shouldn't)
13:37 How We Talk About Making a "Sale"
15:46 Employees vs. Team Members: Why It Matters
17:40 Are They Customers or Are They Clients?
18:31 How to Get Your Team to Use the Right Language
20:53 Stop Giving "Free Estimates" and Start Doing This
23:35 The Simple Trick to Make "Bubble Wrap" Sound Premium
25:56 The "Disneyland Fast Pass" for Your Business
27:20 What to Call "Cheap" to Make it Sound Better
28:41 The Sales Words You Need to Stop Using Immediately
30:20 Stop Calling Them Salespeople
31:46 The Most Powerful Way to End a Conversation
32:09 The One Word That Kills a Client's Confidence
33:30 The Best Response When a Client Thanks You
35:43 The Problem with "Warranty Technician"
37:50 Stop Calling it a Thermostat
38:52 How to Sell a $30 Part for $500 Without Objections
